Brief: Create an identity and promotional collateral for halftribe.com, a website that showcases art and culture from Africa and the Diaspora. The identity should capture the tension between tradition and modernity and what is created when they meet and interact.

Inspired by Adinkra symbols (examples above), the logo is an interpretation of the Adinkra symbol , NKYINKYIM – "twisting".

It is a symbol representing initiative, dynamism and versatility. These three things fitting the essence of halftribe.com: a showcase of the products of African initiative; the dynamism that allows the tension between African and other influences to come together and create something new and beautiful; versatility manifest in the multitalented resourceful contributors that constitute the halftribe community.